The issue of content silos is not going to go away anytime soon. All to often organisations start their implementation of an ECM Strategy direct to technology based on a subset of the overall ECM components, such as Web Content Management (WCM). What generally happens is that there is an articulated need for "getting the website under control" and off the web team go with a mandate to select a tool and get it in place.
- What about the context in which this tool is being place?
- How does it fit with the overall creation of content that will eventually feed into the tool?
- Who are the stakeholders, and how will they interact with the system?
- Can we re purpose content for the intranet as well as the Internet?
- Is there an Information Architecture that the tool will fit into?
- Will there be a seamless flow of information into and out of the tool?
Without a sensible map of where individual ECM components fit into the overall organisational strategy and the needs of the organisation we will continue to see point solutions managing content but providing no linking to other important and relevant information elsewhere in the organisation. Result, managed mess !
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